eTextbook: Competitive Solutions
Author(s): McAfee, R. Preston
ISBN 10: 0691124035. See all ISBN's
ISBN 13: 9780691124032
Publisher: Princeton University Press
This is an eTextbook Learn More
Competitive Solutions is an entertaining and wideranging introduction to successful business methods applied to a variety of real-world situations. Rejecting the one-size-fits-all premise that underlies so many guides to business strategy, Preston McAfee develops the intellectual tools and insights needed to confront many marketplace problems. Drawing on his broad experience as a consultant for major U.S. companies, as well as extensive research, McAfee emphasizes cooperation, pricing, litigation, and antitrust as vital to a firm's competitive posture--and focuses more attention on these elements than do most business strategy accounts.
McAfee begins by considering strategy as successfully applied by America OnLine, an example that introduces many of the tools discussed in greater depth throughout the book. From here he moves to industry analysis: By examining the context for developing a strategy, he points out uses of positioning and differentiation that enable a firm to weaken price competition and deter rivals from stealing customers. McAfee's exploration of a product's life cycle proves an invaluable guide to positioning new technology in order to maximize the potential for future customers.
In the centerpiece of the book, McAfee lays out a how-to manual for cooperation, providing tactics crucial for setting standards, lobbying the government, and fostering industry growth. Writing in a conversational manner, McAfee also addresses such deep topics as organizational design and employee compensation and incentives. More detailed discussions examine antitrust enforcement, which is an increasingly important constraint on strategy, as well as strategies for pricing, bidding, signaling, and bargaining.
This book is a fascinating examination of modern business strategy and its application in many different settings. Students of business and economics--as well as executives and managers--will recognize Competitive Solutions as an indispensable resource as well as a definitive vision of the strategic firm: one in which each element of company strategy reinforces the other elements.
All ISBN's for this title:
ISBN 10: 0691124035, ISBN 13: 9780691124032, eISBN 10: 1400828538, eISBN 13: 97814008285311. List price can refer to either the digital or print list price, whichever is available to Kno.
Kno offers a 15-day, no questions asked, money back guarantee for all books you buy or rent through the Kno Bookstore. You are eligible for a full refund so long as you do not exceed the chapter limitation notification that appears in the textbook within a 15-day period.
Kno has the largest collection of digital textbooks on the market today. However, publishers do not have rights to make some of their textbooks available in a digital form. But that is changing over time and Kno is working with our publisher partners to make as many titles available digitally as possible.
An eTextbook is the digital version of a physical textbook.
All eTextbooks provided by Kno.com maintain the exact same page numbers and content as their physical versions.
Well, this is embarrassing.
Your transaction was not completed, please try again.
Sorry, there was a problem and your transaction was not processed completely. Please do not try to purchase this book again.
Instead contact Kno Customer Service at 1.877.935.6648 or by email at email@example.com and provide them with the following message number "1201" and they will resolve the issue.
Oops, looks like you already own this book.
Please check your course manager and review your purchased titles.
Hmmm, that's strange.
It appears that this title is not in our catalog after all.
The transaction did not complete because your credit card was declined. Possible reasons include:
- Your bank or credit card company is having technical issues
- The credit card has expired
- The credit card does not have sufficient funds
Our credit card processing service does not specify the cause, so we recommend calling your credit card provider for details.
In a recent customer survey 54% of students using Kno got an A in their class. Kno has over 70 features that will improve your grades, save you time and help you get smarter!
Here's Just a Taste of What Kno Offers
organizes all your textbooks, PDFs and content in one spot.
instantly converts terms from your textbook into beautifully designed and smart flash cards.
any text on a page.
turns any diagram in a book into a multiple choice quiz.
maps instructional videos, images, and photos to formulas & concepts in your book.