eTextbook: Playbooks and Checkbooks

Book Jacket Image

List Price 1: $37.50

Rent for 6 months *$15.00

* 6 months - expires 10/16/14
You save $22.50

Prices do not include sales tax, which may apply.

List Price 1: $37.50

eTextbook Purchase: $30.00

You save $7.50

Are you a school looking to buy multiple copies of this book?

  • Free Book Promotion

    For a limited time, this book is eligible for free.

    Click here to redeem the Facebook Offer

    Author(s): Szymanski, Stefan

    ISBN 10: 0691127506. See all ISBN's

    ISBN 13: 9780691127507

    Edition:

    Publisher: Princeton University Press

    This is an eTextbook Learn More

    Description:

    What economic rules govern sports? How does the sports business differ from other businesses? Playbooks and Checkbooks takes a fascinating step-by-step look at the fundamental economic relationships shaping modern sports. Focusing on the ways that the sports business does and does not overlap with economics, the book uncovers the core paradox at the heart of the sports industry. Unlike other businesses, the sports industry would not survive if competitors obliterated each other to extinction, financially or otherwise--without rivals there is nothing to sell. Playbooks and Checkbooks examines how this unique economic truth plays out in the sports world, both on and off the field.

    Noted economist Stefan Szymanski explains how modern sporting contests have evolved; how sports competitions are organized; and how economics has guided antitrust, monopoly, and cartel issues in the sporting world. Szymanski considers the motivation provided by prize money, uncovers discrepancies in players' salaries, and shows why the incentive structure for professional athletes encourages them to cheat through performance-enhancing drugs and match fixing. He also explores how changes in media broadcasting allow owners and athletes to play to a global audience, and why governments continue to publicly fund sporting events such as the Olympics, despite almost certain financial loss.

    Using economic tools to reveal the complex arrangements of an industry, Playbooks and Checkbooks illuminates the world of sports through economics, and the world of economics through sports.

    All ISBN's for this title:

    ISBN 10: 0691127506, ISBN 13: 9780691127507, eISBN 10: 1400830001, eISBN 13: 9781400830008

    1. List price can refer to either the digital or print list price, whichever is available to Kno.
  • Cool Product Features

    Kno In Action

    Search

    Journal

    Flashcards

    Kno Me

    Smart Links