Author(s): Podolny, Joel M.
ISBN 10: 0691136432. See all ISBN's
ISBN 13: 9780691136431
Publisher: Princeton University Press
This is an eTextbook Learn More
Why are elite jewelers reluctant to sell turquoise, despite strong demand? Why did leading investment bankers shun junk bonds for years, despite potential profits? Status Signals is the first major sociological examination of how concerns about status affect market competition. Starting from the basic premise that status pervades the ties producers form in the marketplace, Joel Podolny shows how anxieties about status influence whom a producer does (or does not) accept as a partner, the price a producer can charge, the ease with which a producer enters a market, how the producer's inventions are received, and, ultimately, the market segments the producer can (and should) enter. To achieve desired status, firms must offer more than strong past performance and product quality--they must also send out and manage social and cultural signals.
Through detailed analyses of market competition across a broad array of industries--including investment banking, wine, semiconductors, shipping, and venture capital--Podolny demonstrates the pervasive impact of status. Along the way, he shows how corporate strategists, tempted by the profits of a market that would negatively affect their status, consider not only whether to enter the market but also whether they can alter the public's perception of the market. Podolny also examines the different ways in which a firm can have status. Wal-Mart, for example, has low status among the rich as a place to shop, but high status among the rich as a place to invest.
Status Signals provides a systematic understanding of market dynamics that have--until now--not been fully appreciated.
All ISBN's for this title:
ISBN 10: 0691136432, ISBN 13: 9780691136431, eISBN 10: 1400837871, eISBN 13: 9781400837878
Kno offers a 15-day, no questions asked, money back guarantee for all books you buy or rent through the Kno Bookstore. You are eligible for a full refund so long as you do not exceed the chapter limitation notification that appears in the textbook within a 15-day period.
Kno has the largest collection of digital textbooks on the market today. However, publishers do not have rights to make some of their textbooks available in a digital form. But that is changing over time and Kno is working with our publisher partners to make as many titles available digitally as possible.
An eTextbook is the digital version of a physical textbook.
All eTextbooks provided by Kno.com maintain the exact same page numbers and content as their physical versions.
Well, this is embarrassing.
Your transaction was not completed, please try again.
Sorry, there was a problem and your transaction was not processed completely. Please do not try to purchase this book again.
Instead contact Kno Customer Service at 1.877.935.6648 or by email at firstname.lastname@example.org and provide them with the following message number "1201" and they will resolve the issue.
Oops, looks like you already own this book.
Please check your course manager and review your purchased titles.
Hmmm, that's strange.
It appears that this title is not in our catalog after all.
The transaction did not complete because your credit card was declined. Possible reasons include:
Our credit card processing service does not specify the cause, so we recommend calling your credit card provider for details.
In a recent customer survey 54% of students using Kno got an A in their class. Kno has over 70 features that will improve your grades, save you time and help you get smarter!
Here's Just a Taste of What Kno Offers
organizes all your textbooks, PDFs and content in one spot.
instantly converts terms from your textbook into beautifully designed and smart flash cards.
any text on a page.
turns any diagram in a book into a multiple choice quiz.
maps instructional videos, images, and photos to formulas & concepts in your book.