Author(s): Baum, Matthew A.
ISBN 10: 0691123772. See all ISBN's
ISBN 13: 9780691123776
Publisher: Princeton University Press
This is an eTextbook Learn More
The American public has consistently declared itself less concerned with foreign affairs in the post-Cold War era, even after 9/11, than at any time since World War II. How can it be, then, that public attentiveness to U.S. foreign policy crises has increased? This book represents the first systematic attempt to explain this apparent paradox. Matthew Baum argues that the answer lies in changes to television's presentation of political information. In so doing he develops a compelling "byproduct" theory of information consumption. The information revolution has fundamentally changed the way the mass media, especially television, covers foreign policy. Traditional news has been repackaged into numerous entertainment-oriented news programs and talk shows. By transforming political issues involving scandal or violence (especially attacks against America) into entertainment, the "soft news" media have actually captured more viewers who will now follow news about foreign crises, due to its entertainment value, even if they remain uninterested in foreign policy.
Baum rigorously tests his theory through content analyses of traditional and soft news media coverage of various post-WWII U.S. foreign crises and statistical analyses of public opinion surveys. The results hold key implications for the future of American politics and foreign policy. For instance, watching soft news reinforces isolationism among many inattentive Americans. Scholars, political analysts, and even politicians have tended to ignore the soft news media and politically disengaged citizens. But, as this well-written book cogently demonstrates, soft news viewers represent a largely untapped reservoir of unusually persuadable voters.
All ISBN's for this title:
ISBN 10: 0691123772, ISBN 13: 9780691123776, eISBN 10: 1400841283, eISBN 13: 9781400841288
Kno offers a 15-day, no questions asked, money back guarantee for all books you buy or rent through the Kno Bookstore. You are eligible for a full refund so long as you do not exceed the chapter limitation notification that appears in the textbook within a 15-day period.
Kno has the largest collection of digital textbooks on the market today. However, publishers do not have rights to make some of their textbooks available in a digital form. But that is changing over time and Kno is working with our publisher partners to make as many titles available digitally as possible.
An eTextbook is the digital version of a physical textbook.
All eTextbooks provided by Kno.com maintain the exact same page numbers and content as their physical versions.
Well, this is embarrassing.
Your transaction was not completed, please try again.
Sorry, there was a problem and your transaction was not processed completely. Please do not try to purchase this book again.
Instead contact Kno Customer Service at 1.877.935.6648 or by email at firstname.lastname@example.org and provide them with the following message number "1201" and they will resolve the issue.
Oops, looks like you already own this book.
Please check your course manager and review your purchased titles.
Hmmm, that's strange.
It appears that this title is not in our catalog after all.
The transaction did not complete because your credit card was declined. Possible reasons include:
Our credit card processing service does not specify the cause, so we recommend calling your credit card provider for details.
In a recent customer survey 54% of students using Kno got an A in their class. Kno has over 70 features that will improve your grades, save you time and help you get smarter!
Here's Just a Taste of What Kno Offers
organizes all your textbooks, PDFs and content in one spot.
instantly converts terms from your textbook into beautifully designed and smart flash cards.
any text on a page.
turns any diagram in a book into a multiple choice quiz.
maps instructional videos, images, and photos to formulas & concepts in your book.