eTextbook: Ethnography and Virtual Worlds

Book Jacket Image

List Price 1: $22.95

eTextbook Purchase: $18.36

You save $4.59

Are you a school looking to buy multiple copies of this book?

  • Free Book Promotion

    For a limited time, this book is eligible for free.

    Click here to redeem the Facebook Offer

    Author(s): Boellstorff, Tom; Nardi, Bonnie; Pearce, Celia

    ISBN 10: 069114950X. See all ISBN's

    ISBN 13: 9780691149509


    Publisher: Princeton University Press

    This is an eTextbook Learn More


    Ethnography and Virtual Worlds is the only book of its kind--a concise, comprehensive, and practical guide for students, teachers, designers, and scholars interested in using ethnographic methods to study online virtual worlds, including both game and nongame environments. Written by leading ethnographers of virtual worlds, and focusing on the key method of participant observation, the book provides invaluable advice, tips, guidelines, and principles to aid researchers through every stage of a project, from choosing an online fieldsite to writing and publishing the results.

    • Provides practical and detailed techniques for ethnographic research customized to reflect the specific issues of online virtual worlds, both game and nongame
    • Draws on research in a range of virtual worlds, including Everquest, Second Life,, and World of Warcraft
    • Provides suggestions for dealing with institutional review boards, human subjects protocols, and ethical issues
    • Guides the reader through the full trajectory of ethnographic research, from research design to data collection, data analysis, and writing up and publishing research results
    • Addresses myths and misunderstandings about ethnographic research, and argues for the scientific value of ethnography

    All ISBN's for this title:

    ISBN 10: 069114950X, ISBN 13: 9780691149509, eISBN 10: 1400845289, eISBN 13: 9781400845286

    1. List price can refer to either the digital or print list price, whichever is available to Kno.

Cool Product Features

Kno In Action




Kno Me

Smart Links