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Author(s): Fottler, Myron, D.; Ford, Robert, C.; Heaton, Cherrill, P.
ISBN 10: 1567933270. See all ISBN's
ISBN 13: 9781567933277
Publisher: Health Administration Press
Copyright Year: 2009
Publication Date: Dec 30th 2009
This is an eTextbook Learn More
Information about customer service hits and misses is now more accessible to healthcare consumers. Outstanding healthcare organizations set the bar at a high level for both clinical and service excellence. Customers who are armed with information and aware of their options are choosing providers they believe are ready, willing, and able to provide the superior experience they expect. This book offers a blueprint for successfully competing in today's competitive healthcare marketplace. It presents the theories, methods, and techniques behind delivering an excellent healthcare experience through strategy, staffing, and systems. Each chapter explores a service principle and provides numerous real-world examples and current research findings. Among the many topics discussed are creating a patient-centered environment; building a culture in which customers are treated like guests; training, motivating, and empowering staff; measuring service quality; managing service waits; and recovering from a service failure. This second edition has been completely updated. Concepts have been expanded to include information on: the significance of aligning strategy, staffing, and systems; evidence-based service management and design principles; customer relationship management ; internet-based opportunities for various purposes, including communication, information, marketing, recruitment, feedback, and training; and retail clinics, concierge medicine, telemedicine, and other new customer-driven innovations
All ISBN's for this title:
ISBN 10: 1567933270, ISBN 13: 9781567933277, eISBN 10: 1567935206, eISBN 13: 9781567935202
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